The Price Hike
Apple TV+ subscribers, take note: the monthly subscription cost is going up. As of October 25, 2023, the price will rise from $6.99 to $9.99 per month. This marks the second price increase within a year. The change aligns Apple TV+ with the rates of other prominent streaming services like Netflix, Hulu, and Disney+.
The Reason Behind It
While Apple hasn’t provided a specific explanation for the price hike, it is highly likely due to the increasing expenses associated with producing and licensing content. Apple TV+ has been heavily investing in original programming and expanding its licensed content library.
The streaming market is experiencing a surge in competition. With numerous streaming services vying for viewers’ attention, it has become a challenging task to stand out. Apple TV+ is banking on its commitment to delivering top-tier original content to retain its subscriber base, even with the higher price tag.
Impact on Subscribers
For Existing Subscribers
If you’re already a subscriber to Apple TV+, be prepared for the new pricing of $9.99 per month, starting October 25, 2023.
For New Subscribers
Those considering signing up for Apple TV+ can still do so at the current rate of $6.99 per month. However, please note that this rate will automatically transition to the new pricing after October 25, 2023.
Is It Still Worth It?
Whether Apple TV+ is worth the new price depends on individual preferences. The platform boasts an array of high-quality original content, including popular shows like Ted Lasso, Severance, and For All Mankind. However, its library of licensed content remains relatively smaller compared to streaming giants like Netflix and Hulu.
If you’re a fan of Apple’s original programming, the new price may still be justified. But if you’re looking for a service with an extensive collection of licensed content, you might want to explore other options like Netflix or Hulu.
Here are some key takeaways regarding the price increase:
- The increase is primarily attributed to the rising costs associated with content production and licensing.
- Apple TV+ is now competitively priced in line with other major streaming services.
- The adjustment occurs during a period of intense competition in the streaming market.
- Apple TV+ aims to differentiate itself through its focus on premium original content.
The price hike indicates the growing prominence of Apple TV+ in the streaming landscape. With competitive pricing and a commitment to quality content, the platform is poised to continue its ascent in popularity in the coming months and years.
What It Means for You
For existing subscribers, prepare for the new monthly rate of $9.99. As for potential subscribers, you can still get in at the current price of $6.99, but this will switch to the new rate after October 25, 2023. Whether it’s worth it depends on your content preferences, with Apple TV+ shining in the realm of original programming.