RDNA 4
Image source: Google
News

AMD Confirms RDNA 4 GPUs Launch for Early 2025, Shifts Focus to AI

During AMD’s Q3 2024 earnings call, CEO Lisa Su made the company’s first public confirmation of RDNA 4 GPUs launching in early 2025, promising enhanced gaming performance, improved ray tracing, and new AI capabilities.

AMD Confirms RDNA 4 GPUs Launch for Early 2025, Shifts Focus to AI

“We are on track to launch the first RDNA4 GPUs in early 2025. In addition to a strong increase in gaming performance, RDNA 4 delivers significantly higher ray tracing performance and adds new AI capabilities.”

— Lisa Su, AMD CEO

Launch Timing and Related Rumors

The official announcement aligns with recent industry leaks suggesting a CES 2025 reveal in January. According to rumors from Chiphell, the RDNA 4 announcement may coincide with several other launches:

  • Strix Halo gaming notebook components
  • Fire Range gaming notebook parts
  • Confirmed Ryzen Z2 handheld gaming chips

Strategic Shift and Market Position

Revenue Breakdown

  • Gaming: 2% of total revenue
  • Data Center: Over 50% of business

Market Challenges

  • Expected continued decline in gaming revenue
  • Aging console cycle (PS5 and Xbox Series)
  • Strategic focus shift away from flagship GPUs

Future Strategy

After spending a decade transforming AMD, Su outlined the company’s next major objective: becoming “the end-to-end AI leader.” This strategic pivot explains AMD’s decision to prioritize AI over competing with Nvidia in the high-end consumer GPU market.

Key Takeaways for Consumers

  • RDNA 4 will focus on mid-range market segments
  • Enhanced ray tracing capabilities coming to newer cards
  • Integration of AI features in consumer GPUs
  • No direct competition with Nvidia’s flagship models

 

Add Comment

Click here to post a comment