Super Bowl TV
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Super Bowl TV Deals 2023 – Find the Best Deals on TVs for the Big Game

The Super Bowl is right around the corner, which means it’s time to start thinking about upgrading your television to ensure you can watch the big game in stunning quality. With so many TV deals flooding the market ahead of the Super Bowl, it can be tricky to figure out which sales are actually worth it.

This comprehensive guide will walk you through everything you need to know about finding the best Super Bowl TV deals in 2023. We’ll discuss:

  • What to look for when buying a TV for watching football games
  • TV features that are ideal for the Super Bowl viewing experience
  • Where to find the best Super Bowl TV sales and deals
  • Our top picks for the best TVs to buy for the Super Bowl this year
  • Extra accessories you may need for your new TV on game day
  • FAQs about Super Bowl TV deals and sales

What to Consider When Buying a TV for Football Games

Not all TVs are created equal when it comes to watching sports like professional football games. Here are the most important factors to keep in mind:

Screen Size

When choosing a TV for the Super Bowl, bigger is usually better. The NFL is best experienced on large screens that allow you to truly immerse yourself in the action on game day. Most experts recommend going for a TV that’s at least 50 inches. 65-85 inches is ideal if your space allows it.


Resolution determines how sharp and detailed the picture quality is. For the optimal viewing experience, you’ll want a 4K TV rather than 1080p HD. 4K Ultra HD televisions have four times as many pixels, resulting in stunning image clarity with the kind of fine detail that allows you to see every blade of grass on the field.

High Dynamic Range (HDR)

HDR enhances detail, color, contrast and brightness. It makes the colors pop while keeping whites looking crisp and bright. This creates a lifelike viewing experience that’s closer to what you’d see in person. Nearly all 4K televisions nowadays come equipped with HDR.

Refresh Rate

The refresh rate determines how smoothly fast motion like football plays rendered. Ideally you want 120Hz or higher. A lower refresh rate can result in motion blur.

Smart TV Platform

Nearly all modern televisions are “smart TVs”, meaning they can connect to the internet to access streaming apps. For the Super Bowl, some of the most popular platforms include:

  • Roku TV: Roku TVs have the Roku streaming software built-in so accessing thousands of apps is seamless.
  • Google TV: Google’s smart TV software gives you access to plenty of popular streaming apps.
  • Amazon Fire TV: Fire TV EDIT lets you access Prime Video content and more.
  • webOS: LG’s smart platform allows for easy streaming.

Game Mode

For gamers and sports lovers, it’s nice to have a dedicated game mode on your TV. Game mode reduces input lag so there’s virtually no delay between an action taking place on screen and your TV displaying it.

Ideal Features for a Super Bowl TV

Beyond the basics above, there are a few other add-ons that can seriously enhance your game day viewing party. Here are some features that provide the ultimate Super Bowl watching experience.

OLED Display

OLED (organic light emitting diode) televisions yield the best overall picture quality thanks to self-illuminating pixels that can each turn on and off individually. This creates infinite contrast ratios for vivid colors. Each pixel functions independently so blacks are truly black. OLED TVs excel at upscaling lower resolution content to 4K for a crisper, cleaner image.

Quantum Dot Technology

Similar to OLED TVs, “QLED” quantum dot display televisions like Samsung’s use nanoparticles in the screen to enhance brightness and color. This results in a highly dynamic picture with colors that remain true-to-life even in brightly-lit rooms.

Dolby Vision & Atmos

Dolby’s advanced HDR imaging and immersive audio formats take your viewing experience to the next level. Dolby Vision has up to 40x the brightness and 10x the contrast of standard televisions with ultra-vivid colors. Dolby Atmos surround sound places you at the center of 3D soundspace so aircraft fly overhead and action happens all around you.

NextGen TV/ATSC 3.0 Tuner

NextGen TV uses the new ATSC 3.0 broadcast standard for over-the-air 4K resolution, HDR and surround sound. It also has an interactive element. To receive NextGen TV signals from participating local stations, your television needs a built-in ATSC 3.0 tuner.

HDMI 2.1

The latest HDMI 2.1 standard enables higher video bandwidth for uncompressed 4K 120Hz video and beyond. It’s ideal for gaming or watching sports with enhanced smoothness.

Where to Find the Best Super Bowl TV Deals

Early February is prime time for Super Bowl TV sales. Retailers compete by dropping prices in the weeks leading up to the big game. Here are some of the best places to find Super Bowl TV deals this year:


As one of the largest electronics sellers, Amazon typically slashes prices across brands like Sony, Samsung, LG and TCL ahead of the Super Bowl. Free shipping is included on most items.

Best Buy

Best Buy tends to offer some of the most aggressive Super Bowl TV deals alongside price matching. You’ll find major discounts on top-tier brands carried both online and in stores with options for fast in-store pickup.


Walmart has a vast selection of affordable big screen televisions. The retailer launches flash sales in January through Super Bowl Sunday. Free 2-day shipping on most items makes online ordering convenient.


Target has ramped up its TV offerings in recent years. Expect to find major markdowns on TVs in all sizes from top brands like Vizio, Hisense, Samsung and LG leading up to Super Bowl Sunday.


While less widely known than Amazon, Newegg is a top choice among tech enthusiasts for scoring deals on computer monitors, components and home entertainment electronics like televisions.

Brand Websites

Don’t overlook the official websites for brands like Samsung, LG, Sony and TCL. They’ll often have limited-time Super Bowl sales on their lineup of smart TVs. Flash deals get you steep discounts.

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