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Microsoft’s Impressive Roster of Acquired Activision Blizzard IPs

With Microsoft’s acquisition of Activision Blizzard now complete, the tech giant has secured a treasure trove of intellectual property (IP) that encompasses some of the most iconic video game franchises globally. These beloved IPs offer Microsoft a multitude of possibilities, from revitalizing dormant series to crafting new and exciting gaming experiences. Here is a comprehensive list of the Activision Blizzard IPs now under Microsoft‘s ownership:


  • Call of Duty
  • Crash Bandicoot
  • Diablo
  • Guitar Hero
  • Pitfall!
  • Spyro the Dragon
  • Tony Hawk’s Pro Skater

Blizzard Entertainment:

  • Diablo
  • Hearthstone
  • Heroes of the Storm
  • Overwatch
  • StarCraft
  • World of Warcraft


  • Candy Crush Saga
  • Bubble Witch Saga
  • Farm Heroes Saga
  • Pet Rescue Saga

Microsoft’s Avenues with These IPs

The acquisition offers Microsoft a multitude of options to explore:

Call of Duty:

  • Microsoft can choose to maintain the annual release pattern, or consider a bi-annual or even tri-annual schedule.
  • Exploring innovative monetization options such as subscription services or in-game microtransactions could be on the table.

World of Warcraft:

  • Microsoft has the opportunity to continue developing new content for World of Warcraft to retain its dedicated player base.
  • Alternatively, the company could focus on crafting a new, modern MMORPG designed to attract newcomers.
  • New monetization avenues, like a subscription-free model, could be explored.

Candy Crush:

  • Microsoft can continue to launch new titles within the Candy Crush universe.
  • Expanding the franchise into other gaming genres, such as puzzles or match-three games, could diversify its portfolio.
  • Innovative monetization models, including in-game advertising or sponsorships, may also be considered.

Microsoft’s extensive resources and innovative prowess open the door to numerous exciting possibilities. The company’s future with these acquired franchises is certainly a point of interest, and gamers worldwide eagerly anticipate the creative directions Microsoft may take with these cherished IPs.

Additional Thoughts

Microsoft’s acquisition of Activision Blizzard is an industry-defining move, granting the company access to an unparalleled library of IPs, including some of the most beloved video game franchises globally. While the exact roadmap for these IPs remains uncertain, the potential for Microsoft to deliver groundbreaking and innovative gaming experiences is immense.

The coming years will undoubtedly be exciting as Microsoft leverages its new assets to shape the future of gaming. Gamers around the world eagerly await the company’s vision and the exciting possibilities that lie ahead.

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